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PARIDNYA- The MIBM Research Journal

Research Paper

Volume 3, Issue 1, September 2015

Innovative Marketing Practices in Tourism - A Case Study of Destination Marketing of Dubai

Published
2015-09-01

Abstract

No Abstract.

How to Cite

Marathe, S. S. (2015). Innovative Marketing Practices in Tourism - A Case Study of Destination Marketing of Dubai. PARIDNYA- The MIBM Research Journal, 3(1), 55–63. Retrieved from http://www.mibmparidnya.in/index.php/PARIDNYA/article/view/99435

References

  1. Gunn C. A. 1994, Tourism Planning 3rd edition, London Taylor and Francis.
  2. Metelka C. J. The Dictionary of Hospitality, travel and Tourism 3rd edition Albany Delmar Publishers.
  3. J Christopher Holloway 2004 Marketing for Tourism 4rth edition Edinburg Gate England Pearson Education Ltd. Edinburg
  4. Chris Cooper and J Michael Hall 2005 Contemporary Tourism –An International Approach. Butterworth Heinemann
  5. Richard W. Butler 2006 The Tourism Area Life Cycle Conceptual and Theoretical Issues: v. 2
  6. www.dubaigov.ae
  7. www.dubaitourism.ae
  8. Damanpour, F., (1991), “Organizational innovation: A meta-analysis of effects of determinants and moderatorsâ€, Academy of Management Journal, 34, 555-90.
  9. Fritz W (1989). Determinants of product innovation activities. European Journal of Marketing, 23(10): 32

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