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PARIDNYA- The MIBM Research Journal

Articles

Volume 7, Issue 1, September 2020

Celebrity Branding And Celebrity Brand Value

Published
2020-09-25

Abstract

In this article, the researcher wants to describe the celebrity branding concept in which the major focus is on Bollywood celebrities. The article also explores the way of calculating a brand value for celebrity brands. The article is based on secondary data. Celebrity branding from fields like Politics and Sports have been also mentioned. In the end, the celebrity brand values have been segregated based on the gender of celebrities and the result shows that for female celebrities there is a positive correlation between the celebrity value and celebrity earnings As the reports on brand value and celebrity brand earnings are not consistent, so we cannot rely completely on the findings of these reports. The methodologies to calculate the celebrity brand value are also different, so no concrete conclusion can be drawn about the celebrity brand values.

Keywords

  • Celebrity branding
  • Personal brands
  • Brand Equity
  • Brand Value

How to Cite

Fegade, A. (2020). Celebrity Branding And Celebrity Brand Value. PARIDNYA- The MIBM Research Journal, 7(1), 55–68. Retrieved from http://www.mibmparidnya.in/index.php/PARIDNYA/article/view/155178

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