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PARIDNYA- The MIBM Research Journal

Articles

Volume 7, Issue 1, September 2020

An Empirical Study On Impact of Recommendation By Kith On Purchase Behavior Of Green Milk Products In Ahmednagar District

Published
2020-09-25

Abstract

Global Warming had been in news since last decade. Scientists are working vigorously to reduce the effect of global warming. Consumers are also aware of the ecological and environmental problems created by various organizations. They demand products and services that not only safe for them but also environmentally safe. Thus there is a need for Green Marketing Practices. Dairy products come under essential commodity and related to health. In Maharashtra due to economic growth and disposable income resulted in milk consumption and production of milk. This paper examines green marketing practices adopted by dairy industries located in Ahmednagar District of Maharashtra. The objective of this paper is to investigate green marketing practices and its impact on dairy Industry. Paper is descriptive in nature and empirical data is analyzed to statistically to generalize findings.

Keywords

  • Green Marketing
  • Customers
  • Friends
  • Relatives
  • Purchase Behavior
  • Green Milk Products etc.

How to Cite

Shinde, S. B., & Kulkarni, P. M. (2020). An Empirical Study On Impact of Recommendation By Kith On Purchase Behavior Of Green Milk Products In Ahmednagar District. PARIDNYA- The MIBM Research Journal, 7(1), 26–32. Retrieved from http://www.mibmparidnya.in/index.php/PARIDNYA/article/view/155173

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