A Study on Perception Index on Private Label Brands and National Label Brands Offered by Organized Retailers: Theoretical Approach

Abstract

The retail sector and its environment have experienced radical changes in the last decade. Most of the changes are due to changing demographics, and changes in the retail sector including the addition of Landmark group, Aditya Birla group etc. This paper provides information about the growth of retailing industry in India. It examines the growing awareness and brand consciousness among people and focus on growth of retail sector in India, strategies, strength and opportunities of retail stores, retail format in India and recent trends. Growth of Retail Companies in India exhibits the boom in the retail industry in India over the years. I discuss how corporate retailing might benefit small retailers and consumers and consider how small and large retailers might coexist in a country. The present study structured in to major four parts. In the first part of the study the attempt has been made to understand current issues in the Indian Retail Industry. In the second stage a brief overview of organized retailing. In the third it has been highlighted to identify the determinant factors for private label brands in the industry. Finally an attempt has been made to understand challenges/road ahead for retail industry in organized market. The paper is resourceful for the readers to get the insights of retail industry. Domestic and multinational corporations have begun to enter retailing in India, raising concerns that they will destroy the millions of small stores and street vendor businesses that presently dominate retailing in the country. Policymakers know that corporate retailers can improve the efficiency and productivity of retailing and distribution in India, but they are also concerned about possible harm to small businesses and loss of jobs among those who might not have the skills and training needed to find alternative employment.