In the eon of intense competition&capricious markets and remarkable potentiality of Pharmaceutical Sector in Indian Scenario this is one of avenues, wherein each key organizational group tries to get into, grow due to which the present companies are trying survive and at the same time willing enhance their profitability. Hence, the above entitled research is carried out in Pune (i.e. Specific area in Pune) wherein this article tries to throw a focus on various distinguished product promotion strategies being adopted in Pharmaceutical Industry to enhance their performance of sales of its products and to have an edge over to the other industries in the days to come. This article strives to focus on Pharma Companies strategies considering the notions of Four Pillars as Medical Representatives, Medical Practitioners (GPs,CPs),Field Managers and Chemists.
On having gone through this article one wound come to know about Pharma sector performance, different strategies of Pharma companies and would be able to understand which strategy would to be suitable to have better grip in market considering the competition.