This paper is an attempt to evaluate the long and short term shopping malls strategies and their effects on consumer purchasing decision. This study is based on a field survey in Pune city. It tries to evaluate the outcomes of shopping malls strategies based on consumer opinion. It also tries to evaluate the effects of pricing policy, staff abilities, design structure of malls and promotional policies on consumer purchasing decision.
Keywords
Shopping Mall
Long and Short Term Strategies
Purchasing Decision
Pune (India).
How to Cite
Lawrence, M. D. (2016). A Study of Consumer Purchasing Decision Challenges Versus Shopping Mall’s Strategies. PARIDNYA- The MIBM Research Journal, 1(1). Retrieved from http://www.mibmparidnya.in/index.php/PARIDNYA/article/view/101677